Marketing, Advertising, Writing

Writing: For many years I've written essays, articles and blogs for business, as founder of an Australian nonprofit organization called SustainaBundy, and for pleasure. Click on any of the following links for samples of my writing.

McNamara & Lowe at the Power to Change Sustainable Energy Expo: An article written for Global Public Media, an online public service broadcaster that focuses on sustainability issues. I also took the accompanying photos and conducted the accompanying audio interviews.
Blake Phillips, Trombone: A short essay about a 17-year old Australian jazz sensation.
BioFuels Bash Introduces Sustainable Profit to the Burnett Inland: A press release written for the Burnett Inland Economic Development Organisation.
Local music: relocalisation for the soul: A blog post about the value of supporting your local music scene.
SustainaBundy: Relocalisation movement coming to Bundaberg: A press release that resulted in a half page spread in the newspaper before SustainaBundy officially existed and before I'd even arrived in Bundaberg!
Woolworths National Drought Action Day: on the right track, but may lack sustainable commitment: An article regarding the efforts of an Australian supermarket to help drought-stricken farmers. I also conducted the accompanying audio interviews.

As the founder of SustainaBundy, I wrote regular press releases, newsletters, mailing list sendouts, flyers, brochures and more. Over the course of a few short months from the time I started the organization, I built relationships with the local media, businesses, organizations, local government and residents. From that time, my advertising, marketing and promotions experience resulted in SustainaBundy being featured numerous times in all three local papers, on several local radio stations and on the television news. I didn't spent any money on advertising to achieve this coverage. I also created The 2008 SustainaBundy Directory and Guide, in which I wrote and edited the articles, sold and created many of the ads that appeared in the publication, did the layout, design, graphics and photography - and marketed and promoted the guide throughout the region.

In my years in the commercial radio industry I gained extensive experience with advertising, promotions, marketing and entertainment event coordination. My primary role was to write, voice and produce creative advertising and imaging that aired on radio stations throughout the country. Since 1999, I have provided freelance print and radio ad creation, audio services, photography and image enhancement, and web design, maintenance and promotion.